A Research On Investment Strategy Of Byd New Energy Vehicle

As one of the most important industries in China,the development of the automobile industry has attracted much attention from all walks of life.In recent years,the automobile industry has been subjected to the dual test of the problem of energy shortage and environmental pollution.The government of our country is trying to make a great effort to promote the reform of the energy system and develop and promote the new energy in all directions.Therefore,in recent years,in our country,even in the world,automobile enterprises have appeared in the field of investment in new energy vehicles.Our government has promulgated the favorable policies to promote the development of new energy vehicles for many years,even promoted the development of new energy vehicle industry to the height of national strategy,and has been listed as one of the most important emerging industries in China.BYD complied with the situation and entered the new energy vehicle industry.In the fierce market competition,we achieved double harvest of brand and profit,and successfully won a place in the field of new energy vehicles,and even become the leader of our new energy automotive industry.Therefore,it is of both theoretical and practical significance to study the investment strategy of BYD for new energy vehicles from a financial perspective.After studying and summarizing the research works of domestic and foreign scholars,this paper combines the theoretical basis with the case analysis,takes the Byd Co as the research object,and on the basis of the enterprise strategy theory,the investment strategy theory,the portfolio theory makes an in-depth study on the BYD new energy vehicle investment strategy.First of all,through the analysis of the investment situation of BYD new energy vehicles and the analysis of SWOT,combined with the analysis of the influencing factors of the investment business of new energy vehicles and summing up the relevant experience,the expansion of the new energy vehicle portfolio strategy is put forward.After that,the implementation of the new energy vehicle investment strategy is analyzed and the effectiveness of the implementation of the new energy vehicle is evaluated.Finally,from the reality of BYD,some suggestions for its development are put forward.This paper puts forward the direction of investment strategy for BYD's new energy vehicle business,which has certain significance for optimizing BYD's new energy vehicle investment strategy.The new energy automobile enterprises to innovate,develop scientific and rational investment in new energy strategy,the growth of new energy automobile investment to promote enterprise overall business,realize the scientific and sustainable development of enterprises,so as to gain a foothold in the fierce market competition,it is worth pondering.I hope this article will be helpful to the development of the investment strategy and the development of the new energy automobile enterprises in China,and also to promote the progress of the automobile industry in China.