Research On SAIC Motor Finance Strategy Based On Financial Strategic Matrix Theory

Financial strategy,as a branch of business strategy or a "base",has become a supporting point for the development of enterprises to a large extent.Therefore,there are many scholars who have made in-depth researches on financial strategy from ancient times to the present.In 2000,American scholars Gabriel Hawawini and Claude Viallet innovatively put forward the combination of economic value added and sustainable development theory.As the basis of the horizontal axis index,the financial situation of the enterprises was analyzed and the financial strategic matrix was established.Because this theory is short of time and the perspective is unique and novel,scholars are still in the initial stage of theory research,and the research on how to apply the theory to the development of enterprises and the formulation of financial strategy is just starting.Therefore,this paper takes SAIC Group as the research object,and applies the theory to the practice,constructs the financial strategic matrix of SAIC Group,analyses and evaluate the financial strategy of SAIC Group,and seeks the optimization measures of the financial strategy of SAIC Group,in order to verify that the financial strategic matrix can be formulated as a financial strategy for the enterprise.And an effective means of management.By collecting and calculating the financial data of SAIC from 2012 to 2016,we get the financial strategy matrix of SAIC.Because the financial strategy mainly includes the three contents of the investment strategy,the financing strategy and the dividend distribution strategy,the financial strategy analysis of SAIC Group is carried out from these three angles:from the angle of investment strategy,the investment strategy analysis of the SAIC Group is carried out through the investment of R&D,the construction project and the long-term equity investment.According to the operational performance indicators that can directly reflect the advantages and disadvantages of the investment strategy,the financing strategy is analyzed from three aspects:internal financing,financial channels and securities channels,and the capital structure of the enterprise is evaluated by calculating the capital structure of the enterprise;from the dividend distribution angle,the capital structure of the enterprise is evaluated.Degree,through the analysis of the company's cash dividend distribution scheme(SAIC Group has no stock dividend in recent years),and through the calculation of net profit indicators to carry out the dividend distribution evaluation.Finally,according to the current situation of SAIC's financial strategy and the analysis and evaluation results,we put forward suggestions for optimization of SAIC's financial strategy.