| Dong Brocade is an exquisite traditional textile in Xiangxi region of China.Its pattern content is all-encompassing.As a traditional handicraft of the Dong ethnic group,it contains profound cultural connotations and simple aesthetic ideas.Under the background of the protection of intangible cultural heritage,how to better apply the traditional elements of ethnic minorities to modern packaging design has become a problem that many designers think about and pay attention to.Dong Brocade of Xiangxi region,the pattern is rich and composition is diverse.It extracts and reconstructs the elements of the representative patterns in the brocade and apply it to the packaging design of the brocade series products.It has played a positive role in promoting the traditional culture of the ethnic group of Dong,enhancing the value of local brands,and promoting the inheritance and development of traditional skills.Based on the investigation of the traditional techniques of Dong Brocade in Xiangxi area of China,this article discusses the concept and historical origin of Dong Brocade patterns,sums up the basic types of patterns of Dong Brocade,and organizes the compositional features and cultural connotations of the representative patterns.Through the on-the-spot investigation of YALUOYE Dong Brocade Development Company in demonstration base for the state-level production protection of intangible cultural heritage,clarifies the current situation and existing problems of local brocade product packaging design;by analyzing the market positioning of existing products,seeking the design method of applying the traditional elements of Dong Brocade to the Packaging of Dong Brocade Series Products.The specific case analysis mainly elaborates on the aspects of pattern extraction,color application,combination method,and material selection,the design practice reflects the green environmental protection and sustainable development advocated by packaging design.The rich and colorful patterns on traditional brocades reflect the long-standing history culture of Dong ethnic group.As a representative tourist souvenir in the Dong area,the packaging design of YALUOYE Dong Brocade’s series products should have the identification of the Dong’s culture.At the same time,it is necessary to meet the psychology of consumers,and to innovate in the form of expression and decoration techniques,so as to better exert its function and value as an important cultural carrier. |
