Under The Concept Of Modern Low-carbon Products,Packaging Design And Brandcreating And Research

With the continuous development of human society and progress, our environment has become increasingly worse, not only natural disasters occur, directly or indirectly affecting the health of each of us. Therefore, the future economic development should be energy saving, environmental protection theme, or any social progress and development will become "a river without water, without trees." Since the Copenhagen meeting, a great touch for my personal carbon emissions has been a serious threat to the harmonious and healthy development of human society, so the development of low-carbon economy has become the main direction of development for all. Low-carbon economy era toward us.This article is made from low-carbon ideas and development of national economy, the impact on modern aspects, discussed under the concept of modern design low-carbon unprecedented changes occurred, and the development of low carbon product design, the basic trend. Meanwhile, under the influence of the modern concept of low-carbon products bear the brunt of packaging design and control of modern packaging of the "carbon footprint" to increase the use of product packaging function is imperative. Next, the brand focuses on the promotion of low-carbon products, or low-carbon products under the concept of brand creation and modern research, brand design on low-carbon products mainly from the six aspects of my discussion, the "low carbon" concept into the brand’s corevalues;Low-carbon ideas of modern brand image in the corporate strategy of building; cultivate a distinctive brand of low-carbon culture; create "low-carbon brand" the chain; the establishment of "emotion" of low-carbon brand strategy; carbon under the concept of sustainable development is the eternal theme of the brand design. Six low-carbon products from this brand enjoys popular support, resulting in resonance. Finally, discusses the modern brand building and low carbon packaging. Packaging design is a low-carbon product sales tool brand, brand design for low-carbon products, as well as the concept of promotion and development of low-carbon plays a vital role. Through the above discussion of this article, I hope to low-carbon ideas into the real inner world of each consumer, so that the progress of human society and the natural development to achieve true harmony.