Research On Brand Culture Construction Of "Electric Mule" Service In Changde Power Supply Company

The construction of enterprise culture is an indispensable part of the enterprise development.Excellent culture is the spiritual pillar and power source of the continuous development of the enterprise,and it is one of the important elements to constitute the core competitiveness of the enterprise.The power supply enterprise,as the basic and public state-owned enterprise which concerns the national economy and the people's livelihood,provides the high quality power supply service for the customers.It is an important support for the sustainable development of the economy and society.In recent years,continue to strengthen internal management of power supply enterprise,pay close attention to quality and service,the whole service level of enterprises has been greatly improved.But there are still some difficulties and problems,one is the service concept needs further transformation,the consciousness of active service should be strengthened.The two is the service carrier needs further innovation,to adapt to the diverse and personalized service needs.The three is the service system needs to be further improved,but also need to build a truly inspiring service brand.To solve these difficulties and problems,the traditional enterprise management system is not very effective.Only by establishing excellent corporate culture and giving full play to the guiding and guiding role of brand culture in the development of the enterprise,it is the approach of governance.The "electric mule"service brand of Changde power supply company is a cultural brand created in the background of solving the needs of the enterprise's own development and serving the social development.And this brand culture is facing the problems of continuous improvement and improvement in the process of construction,and there is still a lot of room for promotion in the process.of construction.Based on this,this paper expounds the connotation,characteristics and significance of enterprise culture and service brand based on the enterprise culture construction,and takes the practice of the "mule" service brand culture construction of Changde power supply company as an example,and discusses the back view,significance,connotation,process and effect of the construction of the "electric mule"service brand culture.In order to fully reflect the people's demand for the people's electricity industry,promote the realization of the self-worth of the employees,promote the cultural value of the brand of the national network enterprise and maintain the continuous and efficient development of the company.This paper further analyzes the problems in the enterprise culture construction of Changde power supply company,that is,the demonstration of the brand culture is not fully demonstrated,the long effect mechanism of the brand culture construction is not perfect,and the brand culture construction is not close to the company management and management.In this paper,the optimization strategy is put forward to satisfy the product.The uniqueness of the brand image,the vividness of the way of communication and the flow of brand management,and the promotion of the "electric mule" service brand culture from the four aspects of the system culture,the spiritual culture,the behavior culture and the material culture.Finally,this paper puts forward the organizational guarantee,the fund guarantee,the publicity guarantee and the guarantee for the optimization strategy.Evaluation mechanism guarantee,in order to better play the "electric mule" spirit in service to guarantee the livelihood of the people,promote the construction of socialist spiritual civilization and practice the important supporting role of the socialist core values.