Research On Chinese Cultural Creativeproduct Design

With the rapid development of cultural creative industries,there has become a design trend that merged cultural elements into product design.Changsha Tongguan Kiln is an excellent traditional Chinese culture and one of the national intangible cultural heritages.This article takes Changsha Tongguan Kiln ceramic decoration as research object and case,and used field research,case analysis,comparative analysis and other research methods based on the existing literature,by analysis ceramic pattern of Changsha Tongguan Kiln,to excogitate a set of theory and to realize it by modern design methods in using traditional elements to design cultural creative products.The study is divided into five parts:The first part discussed on the research status of China's cultural and creative products and Tongguan Kiln,topic background,the research purpose,the research significance,and research contents.The second part summarizes the concepts,characteristics,design principles and classification of contemporary Chinese cultural and creative products,analyzes their advantages and disadvantages,then put forward the trend of development.The third part starts from the historical evolution,process modeling and inheritance protection of ChangshaTongguan Kiln.It compares the aesthetic value and characteristics of Yuezhou Kiln and Henan Kiln ceramics as well.The fourth part analyzes the decorative classification,cultural connotation and artistic features of Changsha Tongguan Kiln Ceramics.The fifth part illustrate the design process of cultural creative products based on elements of Changsha Tongguan Kiln,in order to Create a set of extraction redesign application design methods of cultural and creative product by Combining traditional pattern design techniques with modern design techniques.It reviewed and summarized innovation,look forward to the future development of traditional graphic to design,cultural creative product design of Changsha Tongguanyao Kiln porcelain decorative patterns and development of Changsha Tongguanyao Kiln culture at last.