Study On The Identifiable Design Of Catering Space Under The Experience Economy

The 21st century is undoubtedly the era of experience economy.The experience economy has become the market leader after the agricultural economy,industrial economy and service economy.It is one of the keywords most concerned by consumers and businesses in modern society.Understanding the experience of customer experience and creating experience has gradually become an important competitive means to improve the recognition of food space,and it has always affected the choice of food brands.Based on the design experience of dining space,this paper combines the concepts,characteristics and dimensions of experience economy,and discusses the factors that influence the design of experience economy.Provide scientific advice for the research and development of identifiable design of catering businesses in the future experiential economy.This article proceeds from the aspects of experience economy that affect the identifiable factors of catering space,the problems and their constituent elements,and the identifiable design strategies of catering space.The main research content is:The research direction of this article is based on the customer experience in the experience economy era,taking the identifiable design of food and beverage space as the research object,supplementing with the consumer design requirements in the experience economy era space as the starting point,and combining the experience economy.The concepts,characteristics,and dimensions of the book were collated and analyzed,and the influencing factors of the identifiable design of the experience economy were explored.Through the definition and analysis of the factors affecting the categorization of the dining space,the problems and their constituent elements,and the identifiable design strategy of the dining space under the influence of the experience economy,this paper proposes the non-fixation of the catering space under the experience economy.The "sensory design experience" and"emotional design experience" of sexual elements "customers"and the "spatial intentional experience creation" of fixed elements "space" and the "environmental form experience creation" of semi-fixed elements "environment" Concept and design strategy.At the same time,with the help of relevant theoretical concepts of identifiability and experience economy,the theory research methods of multiple disciplines are integrated,and the mature theoretical basis at home and abroad,such as urlban image theory and design psychology model,is also used to construct catering spaee recognizability.The experience of the angle constructs the model and combines the project practice to confirm the research results.The"experience" in the category of restaurant space design is not only a psychological concept,but also a multi-level and multi-dimensional user experience hierarchy structure including customer experience,space experience and environment experience.Finally,through the empirical analysis of the experience dimensions and identifiable factors of the economy,the basic principles of identifia'ble design of catering space under the experience economy are put forward:clarifying the connotation of the theme and strengthening the characteristics of the target recognition;focusing on people-oriented,enriching the details of the customer experience;Positive clues to enhance the spatial intention to experience;grasp the changes in demand,change the environmental innovation experience.We have enriched and developed the research results of the experience economy and recognizable design in the field of restaurant space design.