| In recent years,people’s emotional consumption demand has become strongly increased.Flower consumption has been recovered and is becoming more and more popular.Consumers and purchases are diversified,and the individuation and aesthetic demand of flower packaging has surged,while there is few research on the flower packaging design in China.Our design aims at analyzing the application status at domestic and overseas,market research,design theory foundation and design technology,innovation points and difficulties in the design of flower packaging design,and hopes to design the flower packaging design that meets the current market demand.Firstly,we should understand the domestic and international application of flower packaging design and combine market research to clarify the development status of flower packaging design in market,and further explore the market demand for flower packaging design,and propose the concept of short-distance transportation.Secondly,we choose the theoretical basis and technical route of this design,provide theoretical and technical support for our design,and summarize the direction of our design.Finally,through the analysis of innovation points and difficulties,the design of the flower package is completed.In conclusion,our design is based on the flower packaging design of short distance transportation,and through analysis the case of the advantages and disadvantages of the flowers packaging at domestic and overseas,integrating the current consumers’ main requirements for the packaging of flowers,the short distance transport concept has been integrated into our design.We consider the packaging design include the selection of packagingmaterials,the protection of the packaging,the use of packaging,the consumption of packaging,and the final recycling process.Using market research method,literature research,comparative research,case analysis and brainstorming for market research,combined case analysis and data collection,to determine the design direction for specific design.Finally,the structural performance of the packaging test is optimized to confirm the availability of the packaging.Our design not only a systematic standardized design,but also consider the use of emotional design which has been adopted to allow consumers and flowers to establish a psychological connection and increase consumers’ user experience in order to achieve the added value of promoting consumption and enhancing the product. |
