| Along with the development of globalization,the influx of western culture trend,the designers of their national culture when the design elements of the use value degree is more and more low,there is a growing sense of traditional culture At the same time of experience design novelty,were more fashionable tidal and mass media driver fatigue and boredom So people are paying attention to the product function,on the basis of pay more attention to product packaging brought about by the visual aesthetic enjoyment,to satisfy their spiritual needs With traditional cultural connotation of flower patterns on the packing the use of more in line with the aesthetic idea of people,make people life in the fast tempo mode can slow down and enjoy quiet which brought by the full flower patterns as clues,this paper on the era background and made a brief analysis of research status at home and abroad,and the flower pattern and the interpretation of the concept of the commodity packaging,to deepen understanding At the same time the flower pattern in the emotional function of packaging design were analyzed,and finally through the flower pattern in the analysis of application of all kinds of packaging design,try to flower pattern innovation,using the creation of the graduation,combines the traditional elements and modern ideas,better to interpret the cultural implication of our era,bring new vigor and vitality for the packaging design,to promote efficient sales of goods. |