"Phoenix" Oil Painting Materials Stacked Combination Packaging Design

Oil painting is one of the main paintings of Western painting.It has experienced a difficult introduction in China for nearly one hundred years,and it has a long way to go.This has long Menyuan art form,has made remarkable achievements.In particular,the long-term development of the decades after the reform and opening up is a crucial historical stage in the construction of the contemporary Chinese cultural system in the twentieth Century.China’s oil painting market has experienced nearly 20 years of development and has begun to scale and gradually become mature and prosperous.Looking ahead to the development prospect of China’s oil painting market,the market mechanism and operation mechanism are more standardized and mature.The "Sinicization" of oil painting has now become a major trend in the development of oil painting industry.The ideological content and artistic skill of the oil painting are the two important basis for appreciating the oil painting works.Oil painting material itself as an art language,helps the artistic level of oil painting appreciation.The beauty of the oil painting material is the outstanding characteristic of the oil painting.The painting material refers to the material means used by the artist in the process of artistic creation,that is,the material material used to show the artistic conception.With the development of science and technology,the innovation of painting media and tools is an important driving force for the development of painting art.Artists’ demand for oil painting materials is upgrading.Meanwhile,the packaging of oil painting materials should also be upgraded.From the point of view of modern packaging,three stages of circulation,storage,transportation and sales should be taken into consideration.With the rapid development of the packaging industry inChina,the increasing consumption level,the general improvement of the public aesthetics,the market competition tends to be white hot.The requirement of packaging is not only confined to the protection of products,but also the enterprises want to increase sales volume,and we need to excavate more value from visual level and functionality.Through market research,it is found that compared with foreign brands,foreign brands occupy the most proportion.For localization brand upgrading,actively developing the market,making accurate market positioning for them to adapt to market demand,creating brand personality is imminent.The main research content of the subject is the superimposed combination package of "phoenix" brand oil painting material.According to the analysis of the present situation,the solutions are put forward in view of the shortcomings.From the perspective of enterprises,products and consumers,brand image upgrading and packaging design are improved,so as to expand the economic benefits of Phoenix Painting enterprises and enhance the soft power of enterprises.To facilitate commodity sales and extend the thinking,packaging cycle angle understanding of the psychological needs of user groups and painting tools used in the process of behavior,research and design in the packaging structure,hatching brand image and superimposed combination of new forms of packaging.