The Research And Analysis Of Quality Of Airline Catering At Yanji Airport And Its Impact On The Customer Satisfaction And Faithfulness With The Airline Company

Yanji Airport Company catering department was established in July 1998 as the third-level department of Jilin Provincial Civil Aviation Airport Group Yanji Airport Co.,Ltd.,located at the east side of Yanji Chaoyangchuan International Airport Terminal.In recent years,with the rapid development of Yanji Airport,the quantity and quality of air catering services have also been continuously improved.Thanks to the relatively high passenger throughput of international flights at Yanji Airport,it is developing rapidly in domestic airline catering companies in regional feeder airports,The series currently provides aviation catering food and other related businesses for more than 10 major airlines at home and abroad.The in-depth visits and communication surveys conducted at the Yanji Airport conducted an in-depth analysis of the food catering situation and found that there were problems.At the same time,relying on the data model and related data analysis methods,we studied the influence of aviation catering service quality at Yanji Airport on customer satisfaction and loyalty of airlines,and collected and processed travelers'data through questionnaires,using multiple linear regression.Analysis and other data analysis methods were investigated and analyzed.In this paper,through the current situation of Yanji Airport Food Catering Food Co.,Ltd.and the actual problems faced,combined with the development and future trends of the domestic aviation catering industry,the impact of the existing business environment and strategies on future development will be analyzed,and development strategies will be identified.At the same time,through scientific data analysis,the main factors for airline customer satisfaction and loyalty were found,which provided a solid basis for the next work.At the same time,it also provided an increasingly fierce competitive environment for other domestic aviation food catering companies.Under the advantages to provide a reference.