Research On The Promotion Of Customer Loyalty Of Shenzhen Company V

After more than a decade of rapid growth in the automobile industry,various stimulus policies have advanced the consumption space in the next few years,showing a saturation trend in the past two years.Especially in 2018,the annual sales volume of automobiles showed a negative growth rate for the first time,leading to a temporary saturation of the market.Upstream suppliers will also face the risk of stagnant business growth,and starting risk warning and analysis actively.Shenzhen Company V,as a well-known tier one supplier in the automobile industry,provides products and systems to assist comfortable driving to main domestic and foreign automobile manufacturers.Facing the environment of declining sales volume in automobile manufacturers,it also lost orders from major customers.Group V has high hope for the Chinese market.Shenzhen Company V,as the most profitable branch in China of Group,began to think about how to retain major account,the cost of retaining an old customer is usually lower than the cost of acquiring a new one for enterprises,and how to make customers loyal,then make them still choose Company V in a crisis environment.Based on the business-to-business mode and the characteristics of the automobile industry and products,this paper analyzes the customer loyalty promotion scheme of company V.First of all,through the loyalty theory study and interviews with customers of company V and its key window personnel who have direct contact with customers,several factors affecting customer loyalty are extracted and a model is established.Secondly,through the questionnaire survey to obtain data,and make correlation analysis and regression analysis for the data,further confirmed the influencing factors of company V customer loyalty.Finally,based on the influencing factors,this paper puts forward strategies to enhance customer loyalty for company accordingly.I hope it can help to improve the customer loyalty for company V and provide some reference for similar companies in the same industry.