Research On The Design Of The External Space Environment Of The Business Distribution Type Of Commercial Complex

With the rapid development of economic globalization and urbanization,the construction of commercial complex in our country is developing rapidly,except for the first-tier cities,the commercial complex projects bloom everywhere in the second and third-tier cities.The appearance of commercial complex reflects the change of people’s consumption view.The mode of consumption has changed from traditional trading mode to modern experience mode,which emphasizes both substance and spirit.In the "one stop" life experience consumption of diversified shopping,leisure and entertainment,the complex development of business style makes the shopping behavior of commercial consumers complicated and diversified.The demand for the outer space of commercial complex is not satisfied with the basic physiological needs,but rises to the level of high-level mental perception.As an important carrier of modern commercial industry,the external space of commercial complex plays an active role in the development of commercial industry.However,in the real business complex consumption and leisure experience,its external space quality is relatively poor,the industry can not rely on external space to attract the flow;In the real project operation and design process,the developers pay close attention to the business and rent seeking realization of complex,resulting in some of the commercial space in idle state.In the main store in the centralized business,commercial consumption behavior is in full swing,but only a wall of block business space business bleak,frequent renters.Most business complex offices and apartments lack the guidance of the outside space,poor management.It is of great significance for the development,operation and management of commercial complex and the convenience and comfortableness of the people to make the space environment outside commercial complex.In the construction and design of the external space of commercial complex,the relationship between it and the distribution of industry States is studied.By strengthening the relationship between the external space and the distribution of the commercial complex,it creates a more reasonable and comfortable external space environment for consumers,improves the economic benefits of the entire commercial complex,and provides new guidance for the overall design and operation of the commercial complex.Through the above research and analysis,this paper hopes to provide valuable reference for design practitioners and development operators in the design and operation management of commercial complexes,in order to better meetthe higher material and spiritual needs of the consumer groups.