Research On Marketing Strategy Of Hangzhou D Environmental Protection Company

Nowadays,new home decoration pollution,new car interior irritant gas...These cases have no longer strange to us,those around us every day,of course,may be just the beginning.It is inevitable to appear in the process of social development,at the same time a lot of people committed to environmental protection industry are also trying to study a solution.At the current development situation,under the new national standard system,air purifier,technical,quality of service market is the competition.Based on the current trend,which is expected to become the future competition idiomatic air purifier development model.A lot of people committed to environmental protection industry are also trying to seek a solution to the problem.At present,the domestic air purifier in the household appliances market demand rising,household air purifier market in rapid growth stage,the economy is relatively developed in the large and medium-sized cities,especially in the east of China,the north of China region become the main consumer market of air purifier.Now many brand air purifiers on the market,competition is intense,but the good and bad are intermingled,there have been no long-term temporarily occupy the first brand of air purifier,this means that once you have the brand high-end,effects,powerful products,merchants can firm footing in the market.With the advent of the era of "Internet +",information transmission speed is accelerated,the state environmental protection policy implemented step by step,the state department in charge of strengthening guidance,consumers for their own health protection consciousness is in constant increase,these a few respects to the development of the air purifier market bring more opportunities.Hangzhou D Environmental Protection Company is a professional manufacturer of air purifier of entrepreneurial enterprises,production and sales of air purifier as the main business,the company has the first domestic national indoor environment testing laboratory and air pollution control,research and development,experience center,r&d center according to the standard of national laboratory construction,and introduced the industry's most advanced analysis,testing and preparation of instruments and equipment,building professional experiment platform.At the same time with Tsinghua University,Zhejiang University,Zhejiang University of Techonology and other colleges and universities university-enterprise cooperation,continuously improve air purification materials research and development.the air recovery technology,monitoring technology.And make full use of "network +" thinking,"Internet of things" with the latest technology,through B2B,B2C and O2O system and seamless link with various industries,various channels,to create "products plus platform,online and offline big health industry ecosystem.This article from the perspective of marketing strategy to Hangzhou D Environmental Protection Company as an example,in-depth analysis of the indoor air purifier market environment,this paper discusses the current Hangzhou D Environmental Protection Company's board of directors of high-level is evaluating marketing development strategy,dug with the core competitiveness of the countermeasures,using the SWOT analysis,Porter's five forces model,such as research methods,combined with the company's business environment,which aiming at the problems in business marketing policy analysis,to make the choice of target market and positioning,for the enterprise to be able to in the fierce competition in the future go very effective path of sustainable development research Suggestions and countermeasures are put forward.Hangzhou D Environmental Protection Company is focused in the production of air purifier products research and development,production and sales promotion of small and medium-sized enterprise,hope that through this article to be aimed at an enterprise marketing strategy to promote research and development in the enterprise fast growth of important driving factor.In the study,although we did some basic research,makes a deep analysis of a problem,try to think of some way to try to thoroughly solve the problem.However,because of what we do is theoretically discussed and,in the process of actual operation unavoidably encounter various problems and difficulties,we put forward the solution remains to be further amended in practice.In addition,the external market environment has been changing,so you also need to timely perfect solution,we do keep pace with The Times,more effective response to the external market environment,in order to achieve good results.