The Development Strategy Of Shanghai Old City Reconstruction Business Of D Company

City,is the human society in the long-term historical development and evolution of the process of gradually formed,is the world's major regions of the world to create a civilization and wealth.Urban transformation is divided into the old city and the new city construction,which is also known as the transformation of the old urban area,also known as urban renewal,it is in the city development in an important position.After entering the twenty-first Century,the four centers of "economic,financial,trade and shipping" as the mark,Shanghai entered a new round of urban construction and transformation of the old district.At the same time,along with the rising cost of land and housing prices,urban construction and style protection,development intensity and environmental quality,the cost of reform and the residents' rights and interests,especially the problem of moving buildings has seriously affected the transformation and urban construction.In this context,the company's business strategy for the transformation of the old city of Shanghai D company to study,no doubt to ensure that the D company to make the right strategic choices,so that the D company to achieve sustainable development.This paper firstly describes the background,purpose and significance of the study.This paper expounds the concept of urban renewal,and summarizes the relevant theories of real estate development.This paper analyzes the market environment of the old city reconstruction in Shanghai City,analyzes the problems existing in the transformation of old city of Shanghai City,and discusses the market environment of D company in Shanghai city.On this basis,the paper analyzes the advantages,disadvantages,opportunities and threats of D company,analyzes the advantages,disadvantages,opportunities and threats of SWOT company.Finally,the paper discusses the strategic implementation and security of the old urban renewal business in Shanghai,Shanghai.Based on the analysis of the business strategy of the old city of Shanghai City,this paper carries on the SWOT analysis to the transformation of the old city of D,and then chooses the correct development strategy,and discusses the safeguard measures of the strategy implementation,and provides reference for other companies' strategic development.