| China has been the world's garment manufacturing center since the mid 70s'.The country has a total of 20,000 garment processing companies in the country.RMG(export of garments)has been the TOP 1 in the world since 2000.There are many,covering all aspects,and more importantly,the garment processing industry as a strip of water connects the daily wear trends of the nation and the world,The actual dressing needs of each resident Therefore,in recent years,the pursuit of personalized customization is one of the most A significant megatrend.The impact on the garment manufacturing industry is not only a change in the order zero,but also a challenge in style and design.The corresponding clothing supply chain responding to this trending demand is also a major management and Strategic shifts are even challenges in repositioning.Therefore,the establishment of a set of corresponding enterprise coping strategies and promotion marketing plans adapted to the upstream garment producers is of great significanceThis thesis takes AD company's apparel exterior decoration and printing solution company as an example,with digital marketing and experience marketing as the starting point of the main marketing strategy to explore the research of future feasibility development strategies.The external environmental analysis model of PEST is used to identify the external operation of AD company risk,take SWOT strategic analysis based on existing product composition and industry competition advantages and disadvantages,the five-force model of Porter is used to define the bargaining of the company,how to maximize Compare and analyze benefits and advantages,identify potential end-customer needs,build a complete marketing plan,transform and innovate the product structure,and formulate business strategies to meet the development of the enterprise in the next mega trend. |
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