Research On Marketing Strategy Of Refind Oil Of Sinochem Group S Petroleum Company

With the continuous optimization of China’s energy structure,the rapid development of high technology,the in-depth development of new energy,new energy vehicles,and the continued popularity of unmanned vehicles have all had a huge impact on the oil industry.The booming development of internet technology,mobile payment technology and platform economy has challenged the theory and practice of traditional refined oil marketing.At the same time,the domestic refined oil market is gradually opening up,private capital is injected in large numbers,and the main players in market competition are diversified.In the past,the market share of PetroChina and Sinopec,which were in an absolute dominant position in the market,was gradually eroded.The duopoly industry’s industry has gradually evolved into a new “two-plus-plus-strong,blooming ” landscape.Under the new circumstances,the traditional oil product marketing strategy research conclusions gradually fail in the practice process,and oil companies need new theories to guide them.Therefore,it is theoretically and practically important to re-examine the refined oil marketing strategy under the new environment.Taking Sinochem S Oil Company as an example,this paper uses PEST analysis method to study its operating environment in S province of resource province,and uses SWOT analysis to find its advantages and disadvantages in the competitive S-sole oil market.The marketing strategy has no features,there is no way to face the price war,and the low-cost strategy is used.According to the relevant theoretical knowledge of STP,the future development strategy of the company is reasonably positioned,and finally the company should find a combination of Internet + strategy and differentiation strategy.The development path is to strive for transformation and upgrading,and to develop five business strategies that are in line with the company’s development,suchas products,prices,channels,promotions and services,to promote the company’s good and fast development.