Research On ERP Implementation And Effect Evaluation Of H Petroleum Sales Company

At present,ERP system has become an important management tool for enterprises.With the end of the transition period of WTO,the wholesale and retail business of China's refined oil market will be fully opened,and the domestic refined oil market will face a huge challenge.With the change of external environment,the petroleum sales enterprises need to further optimize their original business model and business process,in order to adapt the development of new industry environment and the need of customers for the new business model.Accordingly,the enterprise's original ERP system also needs to change its function and structure to match the new business model and business process,so as to support the enterprise's development strategy.Firstly,according to the change of domestic and international environment,competition and the need of customer(3C),this paper will focus on how to optimize the business model of petroleum sales enterprises and evaluate their main business processes,then analyze the key factors of successful implementation of ERP project,and plan the function and structure of ERP system of petroleum sales enterprises.On that basis,establish an research and evaluation index system of ERP in petroleum sales enterprises,which is based on Balanced Scorecard Theory and improving customer satisfaction.Simultaneously,attach importance to evaluation study of the effect of ERP implementation in petroleum sales companies,and further put forward corresponding measures according to the evaluation results,so as to enhance the support strength of application of ERP system to the strategy and business of petroleum sales companies.And ultimately improve customer satisfaction,so that the energy industry can better support China's economic and social development.