Weaving And Embroidery Patterns From Tibetan And Qiang Nationalities Are Used In Innovative Design Of Cultural Expo Product

Tibetan and Qiang embroidery is a combination of traditional hand-woven and embroidery in the Tibetan and Qiang region.It has been used by Tibetan and Qiang people for thousands of years to adapt to the special geographical environment and climatic conditions of the region,make full use of local resources,and constantly innovate and absorb foreign ethnic handicrafts.The folk crafts formed on the basis have strong national characteristics and distinct local characteristics.The Tibetan handicraft pattern has rich cultural connotation and decorative aesthetic significance.It is not only a materialized carrier,but also a deep life culture and artistic thought,and forms a profound tradition.Based on the specific field investigation and case study,this thesis combines the classification and comparative study of Tibetan and Qiang weaving patterns,combs its transitional context and realistic map,surviving stream and living characteristics,and proposes the integration of its cultural spirit and modern design.Looking for design elements and innovative ideas from the connotation and aesthetics of Tibetan and Qiang weaving patterns,aiming at the two outstanding problems of insufficient supply of high-quality culture and insufficient driving ability of innovation in China's cultural industry,using design principles and comprehensive multidisciplinary knowledge background,accepting the new content of modern art design,realizing the use of the local patterns of Tibetan and Qiang weaving and the transformation of contemporary design.The thesis is divided into three parts: introduction,main text and conclusion,including6 chapters.The first chapter is the introduction part,focusing on the macroscopic elaboration of the research background,analyzing the research significance and the research purpose of the subject,limiting the scope of the research,and interpreting the two concepts of “Weaving and Embroidery Patterns from Tibetan and Qiang Nationalities” and “Cultural Expo product”.The domestic and international research on the status of Tibetan and Qiang weaving patterns and Cultural Expo product products and related industries are summarized and summarized.The overall structure of the paper and the innovative nature of the project are presented.The second chapter discusses the regional environment and historical development of the Tibetan and Qiang weaving process.And,analyzes the embroidery process of Qiang people in Aba area and the knitting process of Jiarong Tibetans.The third chapter analyzes the patterns and decorative features of Tibetan and Qiang weaving embroidery,analyzes and compares the characteristics of the shape,color and structure of Tibetan and Qiang weaving patterns,and summarizes the aesthetic characteristics of Tibetan and Qiang weaving patterns.The fourth chapter clarifies the definition of Cultural Expo products and elaborates on the attributes of Cultural Expo products.And takes the characteristic cultural institutions as a case,analyzes the typical product cases,and analyzes its development status and trends.Summarize its social and economic values ??and cultural characteristics.Analyze the internal factors and external dynamics of the Tibetan Mastiff embroidery pattern in its own development.The firth chapter is to determine the product positioning,user positioning and design transformation through standardized product design process,market research,etc.,to systematically express and design the product,and to show the contemporary value of Tibetan and Qiang weaving patterns in the product design practice.The conclusion part is the summary and induction of the thesis.It explains how the Tibetan and Qiang embroidery patterns provide high-quality cultural supply and innovation driving force in Cultural Expo products,summarizes the concepts and methods of design research,and explains the shortcomings of the research.Finally,the research value of the subject and the significance of the subject direction are presented.In the theory and practice,the research seeks the inheritance and innovation of intangible culture,realizes the essence of the activation,rejuvenation and development of Tibetan and Qiang weaving patterns,and tries to make the localization appeal of the sustainable development of regional traditional patterns,combined with the ideological and cultural spirit of handicraft creation.Talk about the shortcomings of high-quality cultural supply and lack of innovation-driven ability,and explore the application of the cultural concept and life aesthetics system with regional concepts.