Research On The Optimization Of Domestic Marketing Strategy Of F Company

With the deepening of China's supply side reform,titanium dioxide industry has experienced earth-shaking changes.The development of the industry also brings innovation and challenges to the market.The original traditional marketing model can no longer adapt to the new market environment.It is necessary to deeply analyze the problems exposed by F company's current domestic marketing strategy and optimize the current strategy.Although F company started early in the titanium dioxide industry,it was always engaged in export business and did not carry out marketing activities in the domestic market until 2008 when the state abolished the tax rebate on titanium dioxide export.In order to survive itself and adapt to the business development under the new situation,F company began to re-examine the development of domestic titanium dioxide business since 2008,and opened up a new development path,and the company's performance and profits have been greatly improved.However,F company is subject to such realistic factors as enterprise nature,enterprise scale,operation mode,financing platform,etc.,which make the sales volume and profit growth of F company reach an unprecedented bottleneck period.Based on this,this paper studies and optimizes F company's marketing strategy,in order to strengthen F company's attention and confidence in marketing in the new normal economy.Through the optimization and upgrading of marketing model,the core competitiveness and profitability of F company will be improved.In the introduction,the author firstly expounds the research background and significance of this paper,and clarifies the purpose of writing.Then the development and research status of marketing theory at home and abroad are elaborated in detail.Finally,the specific research direction,three powerful research methods and research ideas are determined.In the specific research stage,a detailed review and summary of relevant marketing theories and marketing analysis tools is made,including STP analysis theory,4P theory,PEST analysis method and SWOT analysis method.Then it introduces the current situation of F company's domestic marketing,including the general situation of F company and the current situation of F company's domestic market.The current market situation includes nearly ten years of domestic marketing data,current product strategy,price strategy,channel strategy and promotion strategy.Based on the current situation of F company's domestic marketing,this paper makes statistics and analysis of customer satisfaction survey results,and points out the existing problems of F company in the current marketing process.With PEST analysis,SWOT analysis and other methods in marketing analysis tools,F company will have a comprehensive physical examination,so that F company can recognize the current marketing environment,advantages,opportunities,disadvantages and threats it faces.On the basis of this comprehensive and in-depth analysis,the marketing strategy of F company in the domestic market was optimized,including STP analysis of the domestic market,product strategy optimization,channel strategy optimization,price strategy optimization,promotion strategy optimization,management communication optimization and work method optimization.Finally,in order to ensure the stable implementation of the new marketing strategy,this paper puts forward the specific guarantee measures of the optimization strategy,and summarizes and forecasts them.The study not only has certain guiding significance for F company in domestic marketing,but also hopes to have certain reference significance for the sales of units in the same industry.