| In the world,ecotourism is in a period of rapid growth and its development momentum is strong.Ecotourism follows the principle of sustainable development,and relies on the natural ecosystem and its symbiotic humanistic ecosystem.The pursuit of advanced forms of tourism in harmony with nature is an inevitable demand and product of modern society.It can promote the organic integration of ecological environment protection and economic benefits,promote the sustainable development of local tourism,and make people pay more attention to the development and design of eco-tourism products.Based on the ecological status of Fengqing Lake,the primary goal of the Fengqing Lake Ecotourism Area is environmental protection,and any activity is considered to be incapable of damaging the environment.Therefore,tourism development should be based on ecological environmental protection.Through scientific and rational tourism development,eco-tourism should be developed so as to obtain the comprehensive benefits of ecology,economy,and society.Based on the concept of eco-tourism and sustainable development,this article explores the feasibility of eco-tourism in the tourist area,follows the four principles of eco-tourism development and draws out eight major tourism sub-regions,and analyzes and evaluates eco-tourism resources in light of development status.Based on the idea of??eco-tourism product development,combined with the eight districts,the eco-tourism products in Fengqing Lake eco-tourism area and the characteristics of humanistic eco-tourism products were optimally combined to design distinctive eco-tourism products.According to the development of eco-tourism products in the Fengqing Lake eco-tourism area,a series of safeguard measures have been formulated. |