Research On The Application Of "Fun" Design In Mongolian Specialty Food Packaging

With the increasing global economic and cultural exchanges,the upgrading of consumption methods and the improvement of aesthetic ability,consumers' requirements for food packaging are no longer just practical and convenient,but also richer in spiritual demands."Fun" design can promote the emotional communication between consumers and packaging,and obtain pleasant consumption experiences while quickly and effectively obtaining information.This article attempts to sort and categorize the Mongolian specialty food packaging,and summarizes the manifestation of the interesting design of Mongolian specialty food packaging with examples.First of all,I discovered the problems of Mongolian specialty food packaging.I used the literature analysis to sort out the relevant theoretical research results so as to provide background support for the research.Through the field investigation of the current situation of Mongolian specialty food packaging,I found that it still has the problems of weak differentiation and single form of packaging.Second,clarifying the significance of interesting design of Mongolian specialty food packaging.Based on the needs of modern consumer psychology and market competition,this dissertation discusses the significance of fun design for Mongolian special food packaging from four perspectives: consumer subject,consumer psychology,consumption mode,and consumer experience.Finally,it summarizes the manifestation of interesting design of Mongolian specialty food packaging.The comparative method and case analysis are used to analyze design ideas and research on interesting expressions from the meaning of names,national colors,visual graphics,and modeling structures,so as to lay a foundation for design practice.This article applies the fun design to the Mongolian specialty food packaging,making it more in line with the current consumer psychology and the need of market competition,so as to broaden the thinking of the development of the Mongolian specialty food packaging design,and expand the market space of the Mongolian specialty food.