Study On The Interest Of Chocolate Packaging

Talking about chocolate packaging,the first impression comes to our minds is Dove’s dancing silk,luxury dazzling gold of Ferrero Rocher,colourful M&M beans with different personality.These packages help their brands earned market and brand in the past.But nowadays,with the consumption upgrade,traditional chocolate packaging becomes too simple and homogenization.Meanwhile,brands from abroad are busy with buying brands from local,Hershey’s purchase The Golden Monkey,Nestlé purchase Hsu Fu Chi,Leconte had a great deflicit and had to closed.Foreign capital are cheering and capture market,and also fine the problems appeared after consumption upgrade.Changes of consumer attitudes pushed chocolate producer to create new idea foe traditional chocolate packaging and reclassified the consumer group to explore different consumers‘ preference so that can personalize unique packaging which can meet different consumers’ requirements.Such as Ferrero Rocher found the Rafael crisp soft snow for the female market,they abandoned golden colour,and choose warm white with red decoration instead.The packaging of the new era not only has the mission of protecting and preserving the commodity and transmitting the commodity information,but also has the important function of beautifying the goods,promoting the sales and transmitting the emotion.This passage will build up interesting concepts for packaging design.Analysis the traditional forms of chocolate packaging in graphics,color,shape,and illustrate the premise of traditional chocolate packaging without changing the existing design style to make the packaging more interesting.At the same time,through classify the interesting chocolate packaging,to make a detailed description of interesting performance in different packaging,whether that is what the packaging style should be people-oriented,to fully consider the preference of consumers.In order to make difference from the traditional form of packaging design,to add up with emotion.All in all,the combination of the elements of music and packaging,completed the interesting design of "WE" chocolate packaging.