The Research On Big Data Based Intergrated Marketing Communication Of Co.P

With the development of Internet+ in China,an Internet eco-system which has been established under traditional Chinese circumstance.Chinese Internet industry keeps the trend of continuous integration and innovation which overturn much traditional industry.While in these years,the continuously penetration growth leads to the choke point of traffic.How to optimize efficiency of traffic has become the challenges to both platform and brand.This thesis aims to study the reason why Company P keeps growth in fierce business competition based on the study of its integrated marketing communication with cross check of its category background and Chinese Internet development.