Research On The Optimization Of Monadi’s Cross-border E-commerce Marketing Strategy

With the deepening of economic globalization,the rapid development of Internet technology,the further development of electronic information technology,and the deepening of economic globalization,the "global village" model has gradually been formed,and a new business model of cross-border e-commerce using modern information technology has emerged.Cross-border e-commerce provides an international business channel for small and medium-sized domestic companies to expand overseas markets,allowing people all over the world to buy products from different regions without leaving their homes.Under the influence of the epidemic,the rapid development of e-commerce and the increasing consumption demand of foreign customers,cross-border e-commerce,as a new online transaction method without geographical restrictions and no border influence,has changed the transaction channels of traditional trade and has become a promising future.business model.With the growing growth of major cross-border e-commerce platforms such as Amazon and TIKTOK,the commodity resources of various countries are integrated offline,and online transactions are used to meet the purchasing needs of consumers around the world.For Monadi,how to successfully market products in the international market,expand cross-border e-commerce business and increase the company’s market competitiveness are key issues that need to be solved urgently.This paper takes Monadi as the research object,according to the STP,4P marketing theory and Amazon’s "flywheel theory",using the case study method and field investigation method to conduct a case study on Monadi’s cross-border e-commerce business,focusing on how to optimize the marketing strategy.Explore a topic.Through the analysis of Monadi’s PEST macro-environment,Porter’s five forces micro-environment analysis,and SWOT analysis,the macro-environment,micro-environment,advantages and disadvantages of Monadi’s cross-border e-commerce business operations were revealed.The current situation of Nadi’s cross-border e-commerce marketing,including the current situation of target market customers,products and marketing,is analyzed,and it is concluded that Monadi has the problems of high product cost,serious homogeneity,low price,unstable channels,and high marketing expenses..First of all,from the analysis of the macro environment,cross-border e-commerce is in a favorable political,economic,social and technological environment.Although the competition of cross-border e-commerce is more intense,it has greater opportunities in the international market.Secondly,through the analysis of Monadi’s micro-environment,the company’s cross-border e-commerce business is flexible and can effectively seize opportunities,reduce costs through optimization strategies such as products and channels,and control threats within a certain range.Then,through the analysis of the marketing environment in which Monadi is located,the optimization plan of Monadi’s cross-border e-commerce business marketing strategy is proposed from the four aspects of price,product,promotion,and channel(4P).Specific implementation measures are put forward in four aspects: establishing the correct marketing concept,optimizing the operation mode,ensuring product quality and scientifically coordinating the enterprise capital budget.Finally,I hope that the case of Monadi’s marketing strategy optimization plan can provide useful reference for the majority of small and medium-sized cross-border e-commerce enterprises.