Research On Marketing Strategy Of F Jewelry Compan

With the rapid development of China's economy,people's living standards have also been significantly improved.The following is the huge demand for jewelry and other luxury ornaments,which greatly contributed to the development of China's jewelry market.In the jewelry company's marketing activities,also have the corresponding characteristics,the main products for jewelry jewelry,high-value goods,the sales profit rate is higher,but in the sales process also has a higher cost of sales,and sales in general terms is not high,this is the jewelry company to carry out an important dilemma faced in the marketing activities of the.So to solve this problem,in recent years many jewelry company in the marketing aspects of the reform and optimization thoroughly,especially in the marketing strategy and promotion strategy is to spare no effort,the main purpose is through marketing activities to enhance marketing effectiveness.From this point of view,jewelry companies should also actively optimize and innovate marketing strategies,and have a clear cognition of the marketing environment and internal reality they are facing.Only in this way can we achieve better results in the formulation of marketing strategies.In this paper,the marketing strategy of F jewelry company is studied,and the marketing strategy of F jewelry company is studied.First,the related concepts and theories of marketing are introduced.Then,the marketing environment of F jewelry company is analyzed,including the environment of jewelry market and the competitive environment of F jewelry company.SWOT analysis of marketing strategy of F jewelry company is conducted,and the advantages and disadvantages of F jewelry company in marketing strategy are analyzed objectively,and opportunities and challenges are faced.At present,F jewelry companies are facing the external macro environment.Although China's economic growth rate has slowed down in recent years,the total economic growth is still considerable,and the scale of the consumer market is increasing rapidly.This will lay a foundation for the future development of the jewelry market.In terms of industry competition environment,F jewelry companies face competition in the market environment,including both the competition of international jewellery brands and the competition of famous jewelry brands.Through the SWOT F jewelry company marketing analysis,F jewelry company can be found in the current market marketing,its advantages are obvious,but there are some disadvantages in the future,a major challenge in the marketcompetition intensifies,the main opportunity lies in reducing the jewelry market recovery and jewelry gold products tax.Finally,combined with the marketing environment and SWOT analysis of F jewelry company,combined with the actual situation of F jewelry company,it puts forward its specific marketing mix strategy,so as to play a certain role in promoting the marketing effect of F jewelry company.