Research On The Business Analysis And Strategies Of Daqing Oilfield Downhole Operation Company

In the increasingly competitive oil and gas market environment,China's oil and gas companies are facing a serious crisis of survival and development,especially for traditional large state-owned enterprises.Daqing Oilfield Underground Operation Branch is a company specializing in underground operations such as petroleum fracturing and acidification.Its work objective is to improve the efficiency of oil exploitation through engineering services.The branch company is in organization management,production management,cost management and There are difficulties in the development of market management,etc.It is urgent to analyze the operation and development of the underground operation branch of Daqing Oilfield,and carry out corresponding reforms and innovations to improve the efficiency of the underground operation branch of Daqing Oilfield.This study analyzes the development strategy of Daqing Oilfield Co.,Ltd.and the underground operation branch,summarizes the history of the marketization reform of the head office and branch offices,and uses the PEST and SWOT methods to the external environment of the underground operation branch.The analysis of the situation is carried out.Through the value chain method and the total quality management method,the optimization model design of the project management,production management,cost management and market development of the branch is carried out.It is proposed that the branch needs to improve the project management system and improve the project management efficiency;Look for key points in production,conduct total quality management;strengthen company cost management,enhance enterprise market competitiveness;innovate company management concepts,develop international market and other optimization measures.