The Application Of Yangzhou Painting Embroidery Form In Theme Packaging Design

As an intangible cultural heritage,Yangzhou embroidery has inherited Yangzhou’s local cultural characteristics more comprehensively in history.His works are closely related to the cultural and economic development of this ancient city.In the course of its development,Yangzhou embroidery was influenced by traditional Chinese paintings and paintings,following the cultural connotation of Chinese paintings,and drawing nutrients in Chinese paintings,thus creating a "painting embroidery" art different from other embroidery styles.By studying the representative works of Yangzhou embroidery in different periods,we can easily find that it reflects the folk customs,regional culture,aesthetic concepts and value orientations of people in different eras.Yangzhou embroidery and Suzhou embroidery belong to Jiangsu embroidery,which is an important part of Jiangsu embroidery.However,due to the influence of Yangzhou regional culture.Yangzhou embroidery art is influenced by Yangzhou regional culture,especially Yangzhou embroidery.In the course of development,Yangzhou embroidery is inextricably linked with painting,and the embroidery style is unique.The superb technique and elegant art of Yangzhou embroidery are unique and self-contained in the embroidery circle.On May 20th,2017,the first Jiangsu Development Conference was held in Nanjing.This conference aims to highlight the temperament of Jiangsu enterprises,condense brand power,and create brand glory.The development and inheritance of XieFuChun has been highly valued by the Jiangsu government and the people."XieFuChun" originated in the Qing Dynasty and is now one of the 300 key local brands protected in the country.Incorporating Yangzhou embroidery art into the packaging design can enrich the development of national brand culture,and can also carry forward the national embroidery skills.This topic takes Yangzhou embroidery art as the main research object and explores how to combine Yangzhou embroidery art with modern packaging design.Yangzhou embroidery is a folk art that was cultivated by the working people in Yangzhou in the long-term lif:e practice and production.Yangzhou embroidery is closely related to people’s life and has high historical and cultural value and practical application value.The art of "painting embroidery" of Yangzhou embroidery is deeply influenced by traditional Chinese painting and calligraphy.It follows the spirit and connotation of Chinese painting,at the same time,it seeks nutrients in Yangzhou regional culture,it is a representative and outstanding embroidery art.The application research of Yangzhou embroidery in packaging design has a continuation and promotion of the inheritance and development of Yangzhou embroidery.Incorporating Yangzhou embroidery art into packaging design can enrich the development of its brand culture,and at the same time carry forward the traditional embroidery art and avoid being forgotten by people in the era of rapid development.The combination of embroidery art and local brand culture in Jiangsu provides valuable experience for the development of traditional culture in other fields,bringing our traditional culture to life in a new era.