Research On Color Design Of Clothing Products Based On Brand Recognition

The demand of consumers begins to become the expression of culture and personality,and clothing products with distinguishing features become the key factor to promote consumers to purchase.However,color is the most important component of clothing brand identification,which expresses the artistic style of the brand and product in a clear and direct way.At the same time,it provides consumers with clear brand cognition,which is an important content for clothing brands to improve identification and build brand image.According to the components of brand recognition,the requirements and embodiment of clothing brand recognition and the role of clothing brand color recognition are analyzed.Secondly,the method of clothing color design based on brand recognition is discussed to analyze the source of clothing color,the setting and application method of identifying clothing color.The setting requirements,combination skills and applicable brand types of the color design of logo clothing products are analyzed.Finally,PCCS color system is used to analyze the six representative clothing color brands in detail.The color image of clothing is combined with the requirement of serialization,and the colors of these brands are compared horizontally and vertically.It is proposed that the color design principle of clothing under the identification strategy should be differentiated from three aspects of target market orientation,color theme and style,aesthetics and value expression.On the basis of theoretical research,the brand identification color design method is applied to the color design of clothing products,which is also used to design a series of color planning schemes for the conceived clothing brands in autumn and winter,and provides reference for the color design of clothing brands.