Color Management Based On Clothing Brand Identification

With market competition becoming increasingly fierce, clothing brands also comeinto the era of "homogenization". Thus, in order to stand out from many brands and makea profound impression among consumers to receive their recognition, it is important for agarment enterprise to create a distinctive brand image. In the process of identifying brandimages, color, as the first element of the identification, plays a vital role, which meanshow to effectively use color, the carrier, to realize brand identification and recognition iscrucial to the development of a brand.In the process of brand identification, color system should not only reflect the brandconcept and brand style to create a visual effects, but also should meet the social trends inorder to produce a good image identification. This paper focuses on how to conductappropriate color management for brand, effectively improve brand image, and enhancebrand recognition.The color management and color design of clothing brands are mostly dominated bysubjective factors, and the colors of branded products are in lack of detailed and targetedplanning and management. Faced with this situation, this paper makes analysis on somecases and mainly focuses on studying the method of color configuration based onenhancing brand recognition. By adopting the PCCS color theory to analyze the colors ofproducts of some case, this paper sums up the law and tries various methods for themanagement of colors of clothing products, in order to effectively shape the color imageof clothing brand, and so as to achieve effective brand recognition identification.