Design And Promotion Of Fashion Illustration In Women's Home Wear

With the development of economic level,people pay more and more attention to family culture,begin to pursue quality home life,self-consciousness is improved,and they are more willing to express themselves by a home life attitude.Therefore,the home service industry has become the focus of people.Women have always been the main force of consumption in the clothing market,and the home clothing market is no exception.Women's demand for home clothing is not just limited to a single functionality,but also requires a certain degree of applicability and added value such as personalization,emotion,and psychological identity.Now that we have entered the era of visual communication,people are more accustomed to understanding the world,communicating emotions,expressing opinions,and solving problems by graphic.The diverse art styles and creative forms of fashion illustration art have brought people a unique visual experience,reflected the design globalization,in line with the development of the aesthetic trend of the times,won the love and pursuit of female groups.This topic proposes to apply the art of fashion illustration to the design of women's home clothing,and through research and analysis method,empirical analysis method,comprehensive design method and other methods,the topic has been thoroughly analyzed and researched in all aspects.And also the function,characteristics,spread value and application scope of fashion illustration and the opportunity of fashion illustration in the design of women's home clothing are analyzed.In the market research on home service brands,a set of questionnaires were developed to explore the demand for home service and the acceptance of fashion illustrations in home service design by female groups,and to analyze the results of the questionnaire.Through research and analysis,find the combination of fashion illustration art and the female home service market in terms of market,art and consumer psychological needs,and then start the design research of fashion illustration art in the design of female home service,and design a fashion illustration home service brand "Pengyou Butterfly Dream",designed three series of products for different groups of women at different ages and gave a marketing plan.Provide a feasible marketing strategy and theoretical basis for the design and application of fashion illustrations in women's home clothing.