A Research Into The Fabric Promotion-oriented Planning And Design Of Clothing Products

In recent years, there have been increasing fabric promotions. A lot of enterprises, in order toeffectively promote their fabrics, adopt their fabrics in fashion designs for the sake of directlypresenting the features of their fabric. However, their overstress on the presentation of fabric hasresulted in the poor design, little feature and unclear positioning strategy of their fashion design.The most direct issue lies in the unsmooth connection between design elements and fashiondesign caused insufficient analysis on fabric’s market positioning strategy, unclear target groupand shortage of innovation. These defects have prevented fashion companies or enterprises fromaccurately finding the direction for their brands and directly resulted in poor promotional effect.This paper solves the above mentioned issues specifically. The fabric manufacturer, beforepromoting their fabric to fashion brands, shall get a clear understanding on the features of itstarget brand as well as establish the correlation between fabric and target fashion brand. After thepromotion target is determined, fabric manufacturer could adopt serial fabric promotion based onthe features of their fashions as well as determine the promotion method based on the marketpositioning strategy and style positioning strategy of the target fashion brand. As a result, theycould compressively integrate these measures to combine their products with fashion brand andmarket demand, so as to fully present the features of their fabrics and make full use of design topromote products.This paper takes a case study of determining fabric promoting plan for X style fashion brand asan example. This promotion plan includes theoretical analysis and actual design. By making useof correlation between features of fabric and style of target fashion brand, this paper classifiesthe fabric into different theme serials in accordance with different brands and applies differentdesign elements to present the corresponding features of target brand, so that brand purchaserand fashion designer could directly discover the features of the fabric. As a result, the fabric canbe promoted successfully.