Research On Natural Gas Market Promotion Of HS Gas Company

As an efficient and clean energy source,natural gas can reduce air pollution and optimize the energy utilization pattern of the industry.At present,the state has adopted the administrative means and market means to implement the policy of converting coal to gas on a large scale,which has brought great opportunities and new development to the newly established city gas companies.In this context,HS Gas Company was established in 2014 and was established with the approval of the HS County People's Government.The county government granted the gas company 30 years of gas concession rights according to law.HS Gas Company is a modern gas enterprise specializing in natural gas transportation,construction,sales and comprehensive utilization of gas investment,which is funded by a large provincial direct gas enterprise affiliated to the Provincial State-owned Assets Supervision and Administration Commission.Based on the unique gas operation management experience and industry technology advantages formed by the parent company over the years,HS Gas Company quickly took root in HS County and launched a natural gas-centered marketing business.In this article the research object of HS Gas Company is taken,aiming at how to take advantage of the current strong opportunity of the government at all levels of the province,city,and county to promote large-scale coal-to-gas policies,to seize the market opportunity for coal-to-gas this time,so that HS Gas Company can quickly expand the local market share.Based on the development trend and policy of the domestic natural gas market,especially coal to gas,field research on the terrain characteristics,climate characteristics and economic consumption environment of HS county,and questionnaire survey on various types of potential end users of HS county,the SWOT analysis method,timed quantitative analysis method and questionnaire survey method were used to analyze the advantages,disadvantages,opportunities,and threats of HS Gas Company,and the existing problems were found.a series of corresponding promotion strategies for HS Gas Company to promote natural gas in HS County were proposed.It provides strategic support for the newly established HS gas company to expand and strengthen the market share of natural gas in the policy opportunity period and the current large development period of natural gas,so as to ensure the newly established gas company to gain a firm foothold in the local area and achieve long-term sustainable development.