| Greatly move forward headway along with the merchandise economy, to the thorough excavation of traditional festival culture, the Zong-zi is a festival gift, it packs the position of role to present. The social gift of modern still the relation of contacts is more and more close, the Zong-zi packs culture of embodiment the time in Dragon Boat Festival become the important merchandise that contacts feelings. The our country Zong-zi packing also had a new development power head, the Zong-zi packing wants to want to have a foothold at the market, in addition to owning the merchandise special feature of its oneself art magic power, should also have with it mutually match of packing.Pass to the local present condition detection currently the quality of the business enterprise product gradually assimilate, the market competes vehemence, the consumer decorates to the product shape, trademark and packing with advertisement of the attention strengthen day by day and aroused society of extensive value, pack of the main function got convex now, from here tally up to originally design of innovation point and crux.The traditional Zong-zi packing mostly gets material from natural material, the usage of these natural packing materials, make wrapping form and function get to combine more perfectly, promote wrapping development, and have to inspire sex and promote very greatly sex and draw lessons from sex to today’s Zong-zi packing design.The Dragon Boat Festival Zong-zi packs of season and gift regulation characteristic, definitely Chinese traditional culture at usage of innovation design to Zong-zi packing development of realistic meaning. Try to combine the close relation between traditional rite culture and merchandise packing design strategy to commence, draw up a suitable Zong-zi to develop to design strategy with the packing of market demands.Synthesize many academics theories knowledge, make use of investigation method in the market, cultural heritage comprehensive method, induce to create design methods like method,etc with deductive mothod, traditional rite chemical element, according to the certain merchandise attribute, body structure, keep luck condition, space to be apart from a conversion and promote sales various demands like inducement,etc, make sure a wrapping visual effect, the product image fixed position, brand plan and packing to design strategy. In the former traditional festival, the Zong-zi has a new packing according to modern economic ages, this will beg in the fixed position of design and make a certain request from the direction of emotion. The Dragon Boat Festival is the traditional festival of China, correspond rite culture and traditional festival conduct and actions into the point. At this economic age people will the emotion realize the Zong-zi packing design has of traditional culture, people’s custom, people’s customs, and pack an environmental protection with green to combine together, is main direction. And the demonstration will study the design work that the theory is used for fulfillment. |
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