Research On The Expression Form Of Chinese Characters Used In Liquor Packaging

Chinese character is a symbolic language form of the Chinese national language communication,and it is also one of the important graphic signs that constitute the visual expression.China is the hometown of liquor culture,Liquor is a life culture representing traditional Chinese characteristics,and its packaging form is also an important part of modern packaging design.This article is based on the characteristics of the historical evolution of Chinese liquor packaging.From the Chinese characters as the visual factors that constitute the graphical expression,the paper analyzes and discusses the style characteristics and influence of Chinese characters in Chinese liquor packaging.This thesis is based on the common form characteristics of Chinese characters in modern liquor packaging,which is in line with the visual aesthetic orientation of modern design.From the styles and styles of Chinese brand liquor packaging in recent decades,this paper sorts out and explores the evolution path and performance of Chinese characters constituting visual graphics feature.On the one hand,it examines the importance and role of the communication of Chinese characters in the visual recognition of liquor packaging design;On the other hand,it examines Chinese characters as a symbolic language of Chinese national culture,combined with cultural context and attributes.The visual expression of Chinese characters and the way of extension of form and meaning,and from the beauty and meaning of its font composition,in-depth exploration of the expression and style of Chinese characters in liquor packaging.At the same time,combined with the case of Chinese character expression of related liquor packaging to analyze and discuss,so as to propose the future development and prospect of Chinese characters in modern Chinese liquor packaging,to obtain the academic value and practical significance of this study,and to enlighten the current aesthetic trend of Chinese liquor packaging design.The cultural context is also a precious particle that picks up civilization and rejuvenates the era.