Discussion On "Chinese Style" In Package Design Of Jing Brand Series Liquor

In the era of experience economy,design plays an irreplaceable role in my country's economic and social development.As people pay more and more attention to the national spirit and regional culture,the cultural connotation of Chinese liquor packaging design is valued by designers.The focus of Chinese liquor packaging design is the cultural value and emotional experience that liquor brings to users.Chinese traditional auspicious patterns are one of the most essential parts of Chinese traditional cultural style.The packaging design of Chinese liquor should reflect the auspicious meaning and cultural connotation of "Chinese style".The combination of traditional auspicious patterns and modern liquor packaging design caters to today's society's pursuit of individualized development.Combining liquor packaging design with Chinese traditional cultural elements,inheriting the essence of Chinese traditional culture,and displaying the unique style of "Chinese style" in the design of the Jing brand series of liquor packaging.This article first elaborates the "Chinese style" and analyzes the relationship between the "Chinese style" and the packaging design of liquor in detail;secondly,it combines the construction elements of the "Chinese style" to show the innovative "Chinese style" and apply it to the creation of the graduation design;Finally,the method of packaging design of Chinese liquor is discussed.In this topic,we try to make new improvements to the packaging design of the traditional Jing brand series of liquors,hoping to deepen the "Chinese style" characteristics and reflect the brand story.Therefore,the visual image of the packaging of the Jing brand series of liquor is combined with traditional Chinese auspicious patterns,and innovative designs are carried out in the form of ink and light color.Three types of packaging are designed,namely "Cloud Heart Crane Eyes","Fu Lu Shuangquan",and "Year of the Fish".The research focus of this article is to combine traditional auspicious patterns with ink and light colors to reflect the application of "Chinese style" in the innovative packaging design of Jing brand series of liquor.