Research On The Industrial Competitiveness Of Sports Goods Manufacturing Industry Under The Strategy Of "Made In China 2025"

With the wave of re-industrialization in developed countries,the Chinese government has also formulated the "Made in China 2025" strategy,which aims to promote China’s transformation from a large manufacturing country to a strong manufacturing country.It provides specific measures and development directions for the industrial structure transformation of the manufacturing industry.The sporting goods manufacturing industry is the most important part of the sports industry,and it is also an inseparable part of the manufacturing industry.As people pay more attention to sports events,the sporting goods manufacturing industry has also ushered in opportunities for development.However,the reality is that China’s sporting goods manufacturing industry faces a series of problems.Therefore,how to improve its competitiveness and make it better for transformation and upgrading is very necessary.Based on the development strategy of "Made in China 2025”and based on the theory of competitiveness,this paper takes the sporting goods manufacturing industry as the research object.Firstly,after combing the relevant literature,it summarizes the current status of the domestic and international sportswear manufacturing industry,defines the connotation of the industrial competitiveness of the sports goods manufacturing industry,and analyzes the factors affecting the industrial competitiveness of China’s sports goods manufacturing industry.Using the theory of industrial competitiveness,constructing an evaluation model of industrial competitiveness,using DEMATEL method to analyze and identify the key influencing factors that enhance the industrial competitiveness of the sporting goods manufacturing industry,and construct a comprehensive evaluation model of industrial competitiveness;using the coefficient of efficacy method and factor analysis method to process relevant data Conduct an empirical test of the theoretical mechanism.By collecting industry data of the sporting goods manufacturing industry from 2007 to 2016,we evaluated the industrial competitiveness of the sporting goods manufacturing industry from the aspects of basic competitiveness,key competitiveness,environmental competitiveness and comprehensive competitiveness.The evaluation results show that from 2007 to 2011,the sports industry manufacturing industry basic competitiveness,industry key competitiveness,industrial environmental competitiveness and industrial comprehensive competitiveness are all at a weak competitiveness level.From 2012 to 2015,industrial basic competitiveness,industry environmental competitiveness and comprehensive industrial competitiveness have always been at a general level.From 2012 to 2014,the key competitiveness of the industry is also in a general state,while in 2015,the key competitiveness of the industry is at a relatively competitive level.During 2016,the industrial base competitiveness is at a general level,and the key competitiveness of the industry and the competitiveness of the industrial environment are all at a relatively competitive level,and the comprehensive competitiveness of the sports goods manufacturing industry is also at a relatively high level.Although the industrial competitiveness of the sporting goods manufacturing industry has increased in recent years,comprehensively,the sporting goods manufacturing industry has not yet formed a strong industrial competitiveness,which also reflects that there are still some problems in the sporting goods manufacturing industry.Therefore,the article finally relies on the opportunity of the "Made in China 2025" development strategy put forward the corresponding path to improve the industrial competitiveness of China’s sporting goods manufacturing industry.That is,the three levels of capacity expansion path,expansion path and promotion path,in order to realize the transformation and upgrading of China’s sporting goods manufacturing industry,improve the industrial competitiveness of China’s sporting goods manufacturing industry and promote the long-term development of China’s sporting goods manufacturing industry.