Research On The Transformation And Upgrading Of The Sports Goods Manufacturing Industry In Shandong Province

The reform and opening up and economic globalization have promoted the development of China’s sports goods manufacturing industry.However,after the global financial crisis,the sports goods manufacturing industry as a whole faces multiple internal and external pressures,and the transformation and upgrading is imminent.Transformation and upgrading refers to the process of continuous improvement of things,and the urgency and necessity of transformation and upgrading should be recognized by governments and enterprises.Product technology content is low,low value-added products,the lack of independent brands,independent innovation ability weak,the protection of intellectual property rights consciousness is weak,the low cost advantage in a little bit of disappear and a series of problems are the serious influence and restrict the survival and development of sports supplies manufacturing enterprises in shandong province.It is wise for shandong sports goods enterprises to get out of the predicament and upgrade.Transformation and upgrading of sports goods manufacturing research mainly from the global value chain,the appreciation of the renminbi,the new normal supply side structural reform,economy and enterprise development scale,organizational forms,lack of sports goods manufacturing the necessity of the transformation and upgrading,influencing factors and sports goods manufacturing problems of their own development on the impact of sports goods manufacturing industry transformation and upgrading,to do this with shandong province as an example,this research USES the literature material method,field survey method,interview method,logical analysis and case study method.Based on the research on the transformation and upgrading of sports goods manufacturing industry in shandong province,the following conclusions are preliminarily concluded:(1)the advent of high cost era and the change of consumption structure,transformation and upgrading become the inevitable choice of shandong sports goods manufacturing enterprises.(2)industry value chain in the low-end position,lack of the capability of independent innovation,the core technology of others,such as a variety of difficulties and sports supplies manufacturing enterprises in shandong province the urgency of the branding accelerated the pace of transformation and upgrading of sports supplies manufacturing enterprises in shandong province.(3)the enterprise culture,technology,innovation talents,marketing service ability,management ability,capital,and the government and the service environment of policy are the main factors influencing the transformation and upgrading of the sporting goods industry inshandong province.(4)the transformation and upgrading is a complicated process,it refers to the enterprise,society,government and various aspects of the country,the development of sports goods manufacturing industry transformation and upgrading of shandong province requires coordination between them.(5)improve enterprise innovation consciousness,attaches great importance to science and technology research and development,the enhancement enterprise’s capacity for independent innovation,focus on shaping its own brand,pay attention to "the policy,production,study and research",the combination of extension of industry value chain,improve the service system reform,promote the financing and the construction of credit system,perfect the system of human resource management and development of industrial cluster in shandong province to provide certain support sports goods manufacturing industry transformation and upgrading.(6)cuhk sports industry group to export a round of domestic sales,production-oriented manufacturing service,product function to upgrade the transformation of the way for the enterprise,based on the research of the large sports industry group for the transformation and upgrading of other sports supplies manufacturing enterprises in shandong province to provide the certain enlightenment.