Research On The Role Modeling Of Dress Advertising Model Based On Cybernetics

As the most closely related industry with human beings,advertising is the preferred marketing method for its production and sales.It is very important for displaying commodity characteristics,conveying fashion information and promoting commodity sales.With the increasing demand of clothing brand for advertising,the competition in advertising industry is becoming increasingly fierce.The emotions and gestures of advertisement models are not only the interpretation and deduction of commodity characteristics,but also the important link of information and emotional communication with consumers.The demands of advertisement models from all walks of life are also increasing.In fact,the process of advertising shooting is that the model translates the information received from the outside world,adjusts it constantly according to the feedback information,and then shows it with body language and facial expression.The performance of a model's lens will directly affect the effect of advertising,so it is necessary for the model to control the role.On the basis of learning and drawing lessons from domestic and foreign researchers'research results,this paper uses the methods of literature,comparative research,empirical research and multi-disciplinary analysis to model the role of clothing advertising as the starting point.This paper focuses on the relationship between the role shaping of dress advertising models and cybernetics.The training of dress advertising models combined with cybernetics and the application of cybernetics in the role shaping of clothing advertising models are discussed in detail.Finally summed up the corresponding conclusions,in order to provide a theoretical basis for the clothing advertising model shooting,improve the model's lens performance,help the advertising model better development,improve the quality of advertising and shooting efficiency,Thus promote clothing marketing.