Research On Ajitai Brand Design Based On Mongolian Traditional Felt Embroidery Culture

Mongolian traditional felt embroidery is a typical representative of the traditional handicrafts of the Mongolian aesthetic and practical value.It is an important part of the nomadic culture and the crystallization of the creative wisdom of the Mongolian people and the carrier of material and spiritual.It has a long history.history.It has always played an important role in the life of the Mongolian people.It contains the folk culture and national spirit of the Mongolian people.It conveys the unique aesthetics of the Mongolian people and the period of a better life.It has a high artistic value.Due to the progress of the times and the improvement of living standards,the nomadic people's life production methodshave undergone great changes,and many excellent traditional techniques,including Mongolian traditional felt embroidery,have gradually faded people's lives.Most of the traditional handicrafts and national souvenirs that are common in the market today are not in line with the aesthetic concepts and needs of modern people.Therefore,it is necessary to realize the inheritance and development of traditional handicrafts through a carrier.This paper explores the inheritance and development of Mongolian traditional culture through the Mongolian traditional felt embroidery brand design,and integrates the Mongolian traditional felt embroidery culture into the construction of modern brands,emphasizing the unique geographical and cultural characteristics of the brand.Combining the current context,the advantages and disadvantages of Mongolian traditional felt embroidery brand design are analyzed in terms of market,audience and national policy.Implanting traditional art into modern design,giving product culture and emotional symbols,is conducive to the steady development of traditional crafts on the basis of inheritance and continuation,in line with the development trend of modern market and the aesthetics and needs of consumers.Finally,through the establishment of the design and practice of “Ajitai Mongolian traditional felt embroidery brand”,the combination of Mongolian traditional felt embroidery and modern brand design is realized,the continuity of traditional culture is maintained,and the traditional elements and the aesthetics of modern people are The combination of needs and the development trend of the times can enable more people to understand the craftsmanship of this tradition,and transform the intangible national culture and spirituality into tangible designs in people's lives,and better inherit the development of the nation.culture.