Research On The Inheritance And Innovative Design Of Traditional Chinese Kingfisher Craft

Diancui,as an excellent traditional Chinese craft culture with a long history,exquisite craft,profound cultural and artistic value spread to today.With the revival of sinology in recent years,people have a deeper understanding of traditional culture,and more and more people begin to like traditional Chinese culture,which also promotes the inheritance and innovation of excellent traditional Chinese craft culture.For the inheritance and development of diancui technology,there is still a long way to go.We should not only inherit the technology,but also carry out innovative design.In combination with the current experience of traditional technology development,we should continue to innovate in design ideas.Through cross-cultural design,it can cross the boundary of traditional culture,combine cultural diversity,break the rigid thinking mode,break the boundary of traditional craft design,and carry out cross-boundary cultural design and development with different or conflicting cultures as objects.Use brand value innovation to endow traditional cui craft with new vitality.Cui process point application based on the luxury brand of cross-cultural design case study combining the theory of brand value innovation,take the case analysis,the method of literature research and experience summary,by comparing the different luxury brands for some forms of green technology design of cross-cultural comparison summary,in the context of cross-cultural point cui build brand value innovation model,combining with the actual application analysis it is concluded that the brand value innovation model of point cui process the activation of cross-cultural design strategy.By studying the relationship between diancui technology and cross-cultural design and brand value innovation,it is concluded that the inheritance of diancui technology needs to break through the limitation of traditional culture and carry out brand value innovation through cultivating value,market value,consumer value and audit meeting value in combination with cultural diversity.On the basis of inheritance,duocui technology is designed innovatively in accordance with the development of the society,so as to improve its competitiveness and meet the needs of the social market.