The Study Of Influence Of Chinese Lifestyle On The Purchase Of Persian Handmade Carpets

In recent years,China's and Iran's economic cooperation has grown exceptionally,in addition to the export of petroleum products to China,Iran also included some non-oil products,of which Persian carpets has taken an especially large share.As a result Persian carpet export occupies an important position in the Iranian economy,also because of the rapid development of China's economy ever growing demand for these products,the Persian carpet is expected to further open trade cooperation in the Chinese market.But it is worth noting that compared with other export products,Persian carpets sales in China has caused not been phenomenal.The causes of this occurrence is quite complex: on one hand,with the current understanding of the Chinese family,idea,way of life and habits are closely similar to that of Iranian related;On the other hand also involved in Iran's Persian carpet sales model and marketing methods.It shows that this kind of product is in good does not adapt to the Chinese market,the market potential in China is yet to be thoroughly explored.Therefore,this thesis will focus on Persian carpet sales in China,and the carpet industry is a special industry marketing model investigation will also be included,the enterprise sales strategy in China to provide guidance for carpet sellers.Iranian handmade carpet are made very carefully,the handmade carpet industry has a long history of several thousand years,and has continued to develop to its current state in the modern era.Iran's manual carpet industry is an important source of economic growth,each year bringing large amount of foreign exchange currency to Iran,and improves the employment rate in Iran.At present,along with the rapid growth of emerging markets such as China's economy,the demand for handmade carpets has gradually increased,so it is a key development object in Iran's economy.Iran's handmade carpets marketing strategy in the Chinese market includes: product strategy,price strategy and channel strategy.In order to further expand its market share in China,steps need to be taken,such as the diversification of products,more reasonable pricing,also must realize the diversification of channels,also realize the diversification of sales promotion.This paper mainly through the way of questionnaire,the study of how the Iranianhandmade carpet affect to the Chinese consumers lifestyle or consumption characteristics,of the implementation of the marketing strategy in Chinas market.Research shows that as China's economic development and people's pursuit of high quality of life,Chinese handmade carpet market is growing at a very quick pace,the handmade carpet in the process of marketing,attention should be paid to Chinese consumers understanding of the product,and understanding of the Chinese market,especially the way of life of consumers,this will help to improve the sales of Iranian Carpets.In this paper,the data was collected via questionnaire,the model and hypothesis were validated by the method of empirical research.The SWTO software was used to analyze the data,and the reliability analysis,validity analysis and regression analysis were used to verify whether the hypothesis was established.Finally,the author puts forward some suggestions to the government and enterprises,and puts forward the shortcomings and prospects of the research.This paper draws the following conclusions: In terms of publicity,the word of mouth is more relevant than other method of carpet sales;the image of the Iranian carpet is more competitive than the carpet products of other countries;the Chinese consumers rather than simple and modern design,are more inclined towards the traditional complex carpet design patterns;carpet cleaning issue is the most important factor affecting the carpet sales in a positive correlation;the current Chinese way of life is not suitable for the use of carpets,so consumers buy the low will of the carpet can also be said that there is no positive correlation.