Research On Marketing Strategy Of KC Infant Products Co.Ltd

The policy of opening the second child and increasing the number of infants in the country have also brought new opportunities for the development of the maternity and infant products industry.In the "13th Five-Year" period,it was a great time to realize the transformation and upgrading of baby children and toy products industry.Our mother and baby enterprises should seize the opportunity to improve the quality of products,improve the level of effective supply,create famous brands,set up a good image of China and meet the new demand of diversified consumption.However,in the current market of mother and baby in China,the development space of the industry is small.Most enterprises still use the traditional marketing strategy,which not only does not meet the needs of the modern market,but also restricts the long-term development of mother and baby enterprises.It is urgent to improve this situation and optimize the marketing strategy of mother and baby industry to promote me.Mother and baby products industry in China is developing rapidly.Based on the research category of modern enterprise strategy,according to the current development trend of mother-to-infant market,the present situation of the current mother-to-child product market is analyzed.The advantages,disadvantages,opportunities and threats in marketing are analyzed.