Research On Marketing Strategy Of Natural Gas In North Xinjiang Oilfield

Based on the theory of natural gas marketing theory,through analysis natural gas marketing environment of North Xinjiang Oilfield,such as PEST analysis,competitive environment analysis,internal analysis of the development environment,SWOT matrix construction of the natural gas market,and learn from mature experience of the big western oil company natural gas marketing strategy,we put forward the full range of natural gas marketing strategy and implementation of safeguard measures of North Xinjiang Oilfield,therefore this paper have an important research value.Firstly,the analysis of North Xinjiang Oilfield natural gas marketing environment,including macro political,economic,social and technological environment by PEST model;the present situation of internal development environment;then we construct the analysis matrix of natural gas market based on SWOT model.And we mainly introduced the typical marketing strategy of BP,shell,Exxon Mobil Corporation and its achievements and experience should to be learn for North Xinjiang Oilfield.Secondly,we formulate a full range of natural gas marketing strategy of North Xinjiang Oil field,including the target market planning,the refinement of the product strategy,the flexible pricing strategy,diversification of the promotion strategy and flat channel strategy,which could guide the sale work of North Xinjiang oil and natural gas company.In the end,based on the natural gas marketing strategy of North Xinjiang Oilfield,we put forward the countermeasures to ensure the implementation of these strategies,which embodied in the establishment of good customer relationship marketing and strengthen the marketing team building,and the road of mutually beneficial win-win sustainable marketing.We hope that the proposed marketing strategy and countermeasures can effectively promote the development of North Xinjiang Oilfield gas marketing work,also could promote the greater development of Xinjiang Oilfield.