A Study On The Action Logic Of Hanfu Lovers

Since Hanfu appeared on the streets of China for the first time in 2003,it has been paid more and more attention by the society.After 16 years' development,Hanfu has become a kind of clothing form which is favored by young people.From one person 16 years ago to the hundreds of Hanfu societies in today's society,Hanfu has developed from individual interests to a group of social movements.Now more and more people are wearing Hanfu,it has become an irresistible fashion trend and irreversible social trends.Hanfu is the imitation and reproduction of traditional Chinese people's daily life and meaning world.As a kind of cultural symbol,Hanfu is not only the identity mark of Hanfu lovers,but also the communication tool between Hanfu lovers and society.Wearing Hanfu has become the most direct and important expression of ritualistic feelings for Hanfu lovers.So,what do Hanfu lovers express by wearing Hanfu? Why do they have to use Hanfu to complete the expression? What kind of social action will this expression take? What are the social consequences of such action and the logic of action?Taking the social representation theory of Moskovici as the starting point,and taking the Hanfu lovers in ancient town of Xitang as the research object.The paper studies the Hanfu as the basic coupling of the social representation,the formation process and the sharing way of the Hanfu representation.Based on the analysis of the game and collusion between Hanfu representation and social culture,this paper discusses the action logic of Hanfu lovers.The action logic of Hanfu lovers reflects the evolution of the social mentality of some Chinese in the period of social transformation,which is the identity of the historical transformation and the modern transformation of Chinese values.