| Coal has been occupies an important position in the world’s energy consumption structure,from States with coal resources point of view,Russia are second only to the United States,ranked second in the world in the country,but its coal production point of view,only accounted for the world total output of4.4%,while domestic consumption accounted for only 3.24% of Russia’s coal resources,whether its production volume or the volume of exports has great potential.Therefore coal is Russia following oil and gas than the export amount ranked the third place of the export of energy.Since 2009,multiple factors led to China have been from a coal exporter into a coal importer.China imported the coal from Australia,Indonesia,Russia and Mongolia.Australia and Indonesia’s coal mainly was sold to Eastern and southern coastal developed cities by seaborne transport,and Russia and Mongolia’s coal was sold to Northeast by railway transport.Northeast China coal resources only accounts for 3% of the national coal resources,with China’s development and the revitalization of northeast old industrial base,and the implementation of the national policy on eliminating backward production capacity of coal,the northeast area of imported high quality coal produces a certain amount of demand.With the introduction of One Belt And One Road,the key point is to strengthen the infrastructure construction of the land transport port,and to some extent,it has laid a good foundation for the cooperation between China and Russia in the field of land transport and coal.Along with the development of the friendly strategic relationship between China and Russia,the Chinese border imported Russian coal trade growing,Russia’s second largest coal producer** group using its resources and unique advantages of railway transportation in the far east of mineral,A wholly owned subsidiary was established in 2014 in Harbin(hereinafter referred to as A company),by its overall responsibility for road transport business operations and the development of the coal.Firstly,based on understanding the basic situation and main business of the company,the external environment of company A was analyzed from four aspects of politics,economy,geography and technology byusing PEST analysis.At the same time,the five forces model is used to analyze the industry environment of A company,namely the bargaining power of suppliers,bargaining power of buyers,threat of substitutes,existing competitors and potential entrants.Secondly,from two aspects elaborated the enterprise competence and enterprise resources of the company’s internal environment,and then use the SWOT and competitive situation analysis methods to analyze strength,weakness,opportunity and threat of A company in the northeast coal market;On the basis of the external environment and internal environment analysis has been clear about the company’s mission and vision set up the company A strategic goal,formulate the competitive strategy of the company is A cost leadership strategy and differentiation strategy,and puts forward the safeguard measure of the strategy implementation... |
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