Application Of New Media Art In Fashion Show

With the development of science and technology,the pattern of information carrier is constantly evolving.As a new type of information carrier,new media has gradually penetrated into the field of fashion show design.With the participation of new media art,fashion show provides a way of showing the unique features of fashion such as functionality and cultural nature to the audience through the combination of technology and art.This paper focuses on the application of new media art in fashion show,discusses the important influence of new media art on fashion show,and summarizes the specific application methods.The main content of this paper:Firstly,starting with the basic concepts of new media art and fashion show,the paper discusses their correlation and combination.Secondly,by analyzing the application cases of new media art in fashion show,this paper studies the types of fashion show with new media art,obtains the manifestations and characteristics of various types,and summarizes the application methods of new media art in fashion show.Finally,the design practice of cloth brand shops in regions south of the Yangtze River is carried out.Through investigating the brand's positioning and style,the scientific design scheme is formulated,the application of new media art in fashion show of brand shop is highlighted,and thus the design practice process is completed.Through the study of the performance and application of new media art in fashion show,the awareness of fashion brand is enhanced,and consumers' desire to buy is stimulated,so as to better serve the brand.And the research of this topic has introduced a new perspective for fashion show.