| As one of the leading conditions of national industry,energy has become a key factor in determining a country's sustainable development.With the reform of national industrial structure and elimination of backward production capacity,the coal mining industry has gone through a nationwide elimination.XC company is a wholly owned private enterprise,mainly engaged in coal sales and distribution services.With the change of energy policy environment and the nationalization of the energy industry,XC company is facing unprecedented problems of survival and development.For example,how to effectively control risks in light of the country's increasingly stringent requirements on energy and environmental protection? How to improve the importance of internal management and corporate culture construction in private enterprises,so as to provide continuous strength for enterprises in the new round of competition.Therefore,if XC company wants to realize the long-term sustainable and healthy development trend,it needs to combine the advantages and disadvantages of the enterprise as well as the internal and external factors to formulate the overall strategic development direction and strategic management plan to meet the development needs of the enterprise.I am a manager of XC company.From the perspective of researchers,this paper conducts research and exploration analysis on the actual operation of XC company,the situation of industry competitors and the background of the industry in which XC company is located.Through the literature collection and survey research,case study,the use of strategic management of SWOT analysis method,combining with enterprises in various theoretical knowledge of management,operations of XC company internal external macro environment,micro environment factors,such as scientific,reasonable and effective research and analysis,and then expanded to XC company in the overall development strategy management problems encountered in the analysis,trying to find the corresponding solution.The purpose of this paper is to propose effective improvement Suggestions for the planning and management of the overall development strategy of XC company on the basis of a comprehensive study and analysis of the actual operation situation of XC company and the advantages and disadvantages of the company.This paper consists of six chapters.The key contents of each chapter are as follows:First chapter is introduction,this chapter is mainly around the paper research background,research significance,the domestic and foreign research literature,study the content puts forward the overall train of thought and method,and connecting with the actual market supply and demand of energy industry in our country at present situation and the development of the industry present situation launches the research and analysis,thus affirms the XC company to develop the importance of strategic planning and management.Second chapter overview of strategic management,this chapter is mainly around the various theoretical knowledge related to strategic management,this paper,according to the theory of strategic management concept,layered,processes,methods,has launched a system such as research and analysis,for the following XC company strategic management problem of exploration and research has laid a theoretical foundation and technical support.Chapter iii XC company development background and problems,this chapter is mainly around the XC company operations management current situation of research and analysis,in view of the development background of XC company first studied and analyzed the basic situation,such as comprehensive consideration of the external market competition environment,study the XC company the problems facing in the process of development.Chapter iv XC company strategy analysis,this chapter is mainly around the XC company strategy research and analysis,through porter five,PEST analysis model for XC advantages and disadvantages of the company in the market competition to carry on the scientific and comprehensive research and analysis,combining the SWOT model to analyze the XC internal advantages and disadvantages,external opportunities and threats,etc.,XC company's overall development strategy for the next choice lay the foundation.Chapter 5 XC company strategic choice,based on the analysis of the research in the last chapter in this chapter,from the overall development of XC company objectives and analyzes the vision of the enterprise and,in consideration of the impact of factors on the function,develop and XC the company's development goals and vision that meet the needs of enterprise development strategy and competitive strategy planning as a whole.Chapter 6 strategy implementation and control of XC company.This chapter studies and analyzes the organizational structure,corporate strategy,resources,culture and other aspects of XC company to explore the supporting situation of strategy implementation of XC company.Then,research and analysis are carried out according to the implementation content of the strategy of XC company,and corresponding strategic control Suggestions are obtained.This article through the use of strategic management theory knowledge of XC company internal environment and external environment and the actual situation of research and analysis,found that XC exist in the development strategy of the company's existing shortcomings,and proposes the corresponding improvement suggestion and implementation plan,make contribution to the sustainable development of sexual health for XC company,for our country in the same industry in other private enterprises in the development,improve,improve the exhibition strategy of experience used for reference.Due to my limited professional theoretical knowledge of corporate strategic management,there are still many deficiencies in the research and analysis of this paper.Welcome teachers and students to give us more advice.Thank you very much. |
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