Application Of Hunan Embroidery In Hunan Cultural Creation Products

Hunan embroidery as a unique cultural wealth is the first batch of national intangible cultural heritage.The embroidery technique is a magical work and lifelike.It is famous for its rich and delicate colors and unique artistic conception.It is a popular handicraft.However,with the development of the times,Hunan embroidery faced the challenges of modern high-tech industrial products and falled into the bottleneck of development.At present,Hunan's cultural industry is booming,which means that she has entered the "Platinum" era of her own development.The cultural and creative products are important support for the cultural industry.At present,there are some problems such as backward design concept,inaccurate analysis of audiences,lack of cultural connotation etc.,which lead it at a disadvantage situation of the cultural industry.Therefore,Hunan embroidery which contains profound characteristics of Hunan culture is a representative of traditional handicrafts.It is very suitable for integration into the design of cultural creative products.The market prospect is broad.Through detailed market research on Hunan cultural and creative products and Hunan embroidery,the paper comprehensively analyzed the characteristics and design elements of customers' favorite cultural creative products.And combined the example of cultural creative products of Changsha Museum,exploring how the embroidery elementsare creatively integrated into cultural creative products.It can promote Hunan embroidery and carry forward Hunan's cultural creative products.