Research On Financial Performance Evaluation Of HJ Company

Financial performance refers to the achievements of the company in terms of business performance after a series of business strategies implemented by the company.Financial performance evaluation plays an important role in the management activities of enterprises.Financial performance evaluation can not only help managers identify the risks that may occur in the business process at an early stage,but also enable managers to keep abreast of the real business development of the company.On this basis,adjust the business strategy according to market changes or corporate strategic objectives.In turn,improve the efficiency of business management.Therefore,the research on financial performance evaluation has important practical significance.This paper chooses HJ Company as the research object,and evaluates and analyzes its financial performance.First of all,the article introduces the application of financial performance evaluation methods at home and abroad,and points out the inevitable trend of financial performance evaluation in enterprises,as well as the purpose,content and method of the research.Secondly,it introduces the mainstream financial performance evaluation method and HJ Company's current financial performance evaluation method,and starts research from various angles,and analyzes the shortcomings of the financial performance evaluation methods currently used by HJ Company.Then,based on the previous theoretical results,from the characteristics of HJ Company,after multi-party analysis,it has developed a financial performance evaluation system that matches the current financial management status of the company.Finally,based on the financial performance evaluation system formulated above,the status quo of financial performance evaluation of HJCompany is comprehensively studied from various aspects,and then the existing problems are summarized.At the same time,the analytic hierarchy process was introduced to analyze and comprehensively evaluate the financial data of HJ Company in the past five years and propose corresponding improvement suggestions.